Its own identity
A distinct visual and verbal identity built for its audience and category.
Brands
Distinct brands.
One company.
We create, own and grow consumer brands with their own identities, products and reasons to exist.
Built around the consumer.
Each brand stands on its own, with a clear audience, proposition and experience.
Our brands can take the form of physical products, apps, software, subscriptions, consumer technology or products supported by digital services.
Our first brands are being built.
Its own proposition
A specific reason to exist and a useful place in consumers’ lives.
Its own products
Physical products, software or integrated product-and-service experiences designed as one coherent brand.
Consumer categories
Where we see room for better products.
We work across consumer categories where better products, design, technology and brands can materially improve the experience for customers.
01
Beauty & Personal Care
Better personal care should combine effective products with a simpler, more considered experience.
We bring together product development, science, design, technology and brand thinking to create better products, clearer routines and more personalised consumer experiences.
02
Fashion & Style
People should not have to choose between how something looks, how it fits and how well it works.
We look at design, materials, fit, function, digital experience and changing consumer behaviour to create products and brands that better reflect how people actually dress, shop and live.
03
Food & Nutrition
Convenience should not require consumers to compromise on quality, information or enjoyment.
We explore better products, formats, packaging and digital services that make food easier to choose, prepare and fit into everyday life.
04
Home & Living
The way people live has changed faster than many of the products they use at home.
We use product design, technology and digital services to rethink everyday objects and routines—making them simpler, more intuitive and better suited to modern homes.
05
Wellness
Wellness products should help people make better decisions, not overwhelm them with more information.
We combine useful products, clear information, thoughtful design and digital tools to create experiences that fit realistically into everyday life.
06
Consumer Technology
Technology should solve a real consumer problem before it asks for attention.
We bring hardware, software, industrial design and user experience together so the product works as one complete experience—not a collection of features.
07
Digital Products
Good software should make something meaningfully easier, faster or more valuable for the person using it.
We build apps, subscriptions, utilities and digital services around clear consumer needs and intuitive experiences. Software can stand on its own as a consumer business or work alongside a physical product when the combination creates something better.
Illustrative category imagery.
Our ambition